About the cross business unit and domain – totally agree this would be useful for people who are managing many domains, multiple start-ups and projects cross domains. Hopefully it will reduce the number of email aliases as well, they can be such a pain to manage. I know it is going to help me out in this arena.

Indeed the HR, legal, PR, Comm, executives, risk mitigation people and other various “controllers” blood may indeed spontaneously catch fire on March 1 when this goes live. Many will simply flip the off switch, others will revamp their community management strategy, some will turn away and some will convert weighing the cost against the benefits of enhanced control. Either way I hope Yammer shares the trends.

As for the ambiguous letter with no return address, no fingerprints, mysteriously slipped under my door in the middle of the night, constructed out large individually cutout newspaper block letters reading “Give us all your money on March 1st or your LOLCat network is going to die ~ Da Y Team”…well I have not received my copy yet! Damn it, who left me off the list? If you get one send me a copy so I can frame it, put it on my wall.

RE: Y 3.0 – My initial thought was that they were going to open something up to the public, but I was not quite sure what. I thought they might make some kind of parallel entirely open version or stream so people could double dip. But communities are way different.

Introducing video could be very interesting for Yammer and could solve a core pain point which I experienced – if you are not in the right silo or cannot get access to the internal servers…the approval chain can be prohibitive to get videos posted to internal company networks. If Yammer did go that route, I would expect some kind of partnership or deal with another video sharing service.

About the cross business unit and domain – totally agree this would be useful for people who are managing many domains, multiple start-ups and projects cross domains. Hopefully it will reduce the number of email aliases as well, they can be such a pain to manage. I know it is going to help me out in this arena.

Indeed the HR, legal, PR, Comm, executives, risk mitigation people and other various “controllers” blood may indeed spontaneously catch fire on March 1 when this goes live. Many will simply flip the off switch, others will revamp their community management strategy, some will turn away and some will convert weighing the cost against the benefits of enhanced control. Either way I hope Yammer shares the trends.

As for the ambiguous letter with no return address, no fingerprints, mysteriously slipped under my door in the middle of the night, constructed out large individually cutout newspaper block letters reading “Give us all your money on March 1st or your LOLCat network is going to die ~ Da Y Team”…well I have not received my copy yet! Damn it, who left me off the list? If you get one send me a copy so I can frame it, put it on my wall.

RE: Y 3.0 – My initial thought was that they were going to open something up to the public, but I was not quite sure what. I thought they might make some kind of parallel entirely open version or stream so people could double dip. But communities are way different.

Introducing video could be very interesting for Yammer and could solve a core pain point which I experienced – if you are not in the right silo or cannot get access to the internal servers…the approval chain can be prohibitive to get videos posted to internal company networks. If Yammer did go that route, I would expect some kind of partnership or deal with another video sharing service.

I think the good thing about this move is that it does allow my org to bring together other business units with different domain names. That, even as a free model, is something that's been at the top of mind for many of our people.

On the flip side, the fact that with a free account, anyone can create a community and invite people in from the outside — well, people in our legal and corporate communications departments, not to mention document retention, HR, etc… they were already dealing with high blood pressure when Yammer kicked into our organization, and up until yesterday just getting comfy with it. This is going to give those people a coronary.

I don't think this will kill Twitter, but it might kill the free users of Yammer who were on the verge to buy it, instead of the conversion Yammer is hoping for. No organization likes feeling like it's being blackmailed, and I can see how some orgs would take it that way.

As for what's in Yammer 3.0? I got it all wrong this time — I seriously thought they were rolling out a video service — to me that's the big win.