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Bringing web 2.0 / social media technologies into the businesses and organizations can be a massively disruptive change. Engaging in Enterprise 2.0 can change workflows, communications, software development cycles, knowledge management, governance models, organizational hierarchy, management styles, culture/sub-culture, worker mentalities, intelligence/research, processes, security protocols, human resources, policies/guidelines, recruiting/retention, pr/marketing and many more aspects of the enterprise. But implementing social business software is only one piece of doing Enterprise 2.0, fundamentally transforming the organization socially and getting end users to adopt the new tools to achieve enterprise wide adoption is where the change challenge happens. Don’t let the marketing hype fool you, the heart of E2.0 is hard radical organizational change.

May #4Change Topic = Enterprise 2.0

The #4Change Topic for May 2010 is Enterprise 2.0! The Twitter chat will occur on Thursday, May 13th 2010 at 5PM EST / 2PM PST US. The #4Change Crew would like to welcome a new #4changer we are glad to have on board Megan Murray /@MeganMurray who is going to be co-hosting this twitter chat with Todd / @ZeroStrategist this month. Meg has been leading E2.0 change and doing community management on E2.0 campaigns for years and brings a wealth of hands on change knowledge to the conversation. As always, in keeping with the tradition of these chats we want to keep things open, organic, and dynamic.

E2.0 Definition:

Enterprise Social Media (Enterprise 2.0)  the use of web 2.0 technologies (Enterprise Rich Internet Applications – ERIA / Software as a Service – SaaS) in the context of the enterprise, for business or commercial purposes.

Source: http://en.wikipedia.org/wiki/Enterprise_2.0

#4Change May Twitter Chat Questions:

  1. What does changing the enterprise really mean?
  2. Can we break out of the E2.0 echo chamber to make real and lasting change? What are the best roads to influence?
  3. How can I reach the tipping point and get social investment from the enterprise?
  4. What are the real pitfalls in E2.0?
  5. Where should and shouldn’t we let go of “control” (control/security/IC control)?
  6. How can I introduce the idea of real cultural change without insulting or alienating the current culture?
  7. What metrics are important to E2.0 success?
  8. How can we address the security question?

New to #4Change? Learn More:

To learn more about #4Change monthly twitter chat go to the #4Change Blog, read about #4Change and search twitter for #4Change. To participate just join in twitter conversation from anywhere in the world.

Disclosure – This post is cross-posted on Zero Strategist and #4Change Blog

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Last updated on Tuesday, 11th May 2010

Today the uber popular social media microblog site Twitter is under attack…again. This time a hacker has found a chink in twitter’s security and exploited it to allow a user to control who follows them. This is a major security failure and we are not quite sure how all of this will turn out yet.

Twitter Get’s Attacked and Hacked Back To Zero

Twitter Attack Back To Zero 04

Here you can see that the ZS following/followers is showing a count of zero and zero, yet our hundreds of followers tweets are still showing up in our tweetstream. Surely we are there will be millions of tweeple today asking the same ridiculous question:

“Where did all of our twitter followers go?” – The Entire Twitternet

Slice of Conversation From The Twitter Zero Attack

Some comments on Mashable just after the news of the twitter attack broke.

Rumors of Turkish hackers

Frustration

Insight

Questions That Need To Be Asked, Post Zero Attack

  1. If ALL of your Twitter followers, your entire twitter social graph disappeared overnight via a attack or and ill TOS/policy change how damaging would it be to your reputation, career, company or organization?
  2. If ALL of the time you have invested into twitter networking, communicating, communities, list building, research was lost due to an hacker attack what would you do? What is your backup strategy?
  3. Do you have at least one redundant connection with each twitter follower on another social network or platform (Facebook, Google Friend Connect, Email/Contacts etc) as a proxy social graph/social backup? What is your redundancy/cross-networking process like?
  4. Do you trust that Twitter is a reliable platform and that it will be there for you when you need to use it? How reliable is Twitter really?
  5. How many times has Twitter personally or professionally failed you? Given the width or the social sea out there what are your viable alternatives?

Five Microblog Strategy Tips From Zero Strategist

  1. Develop a microblog/social media backup plan so WHEN Twitter goes down or gets attacked AGAIN you are not dead in the water waiting for one service to come back up.
  2. ALWAYS backup your tweets periodically if they are important, several solutions exist for this
  3. Diversify your risk exposure to any one social media platform and never invest all of your social capital in any one platform, distribute them across your social media presence. Yes, think of it as a microblog stock market portfolio.
  4. Develop a holistic social media strategy from ZERO (from the very beginning) that way when things go wrong with one part or piece of your strategy, just shift your time, effort and social capital to another venue.
  5. Do NOT evangelize any one social platform. Social networks and microblogs they come and they go. Remember the social history lessons of fails, bad strategy and slow fades of Bebo, Friendster, MySpace, iYomu, The Hub.

Hashtags Related To The Latest Twitter Hack Attack

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Last updated on Monday, 10th May 2010

Last week I facilitated the #4Change global twitter chat with Tom Dawkins on Cause Fatigue. It was an awesome one, you can read recap here. When the chat ended I was left with what I have just call in the past “the feeling.” The purpose of this article is to explore exactly what that “feeling” is and why it is important.

Describing “The Feeling” of A Great Twitter Chat

When I participate in or moderate a twitter chat that has gone well I experience a range of emotions which I will attempt to describe here:

Convergence - Diverse and distributed individuals coming together to make something common happen in real time.

Discovery - The exploration of ourselves, each other, our thoughts, common issues, topics, information, links, articles, books, videos and other resources which are not always know by any one individual, expert or practitioner.

Conversation - Intense, thoughtful, deep conversation about something which is of interest.

Connection - Forging lasting connections because of meaningful interactions around common actions.

Collaboration - The contributions of individuals to co-create something together, which is otherwise not possible.

Serendipity - The experience of encountering “randomness” or “pseudo-randomness” (I don’t think they are random at all but that is for another article), the bridging of degrees of social, societal, organizational and global separations.

Openness – An open door through a relatively open platform, though which any peer can step at anytime. All opinions welcome, wanted and valued.

Rich Discussion – When participating in the face to face chats with different sized groups there are certain physical limits. With the microblog medium it is possible to participate in multiple conversations or conversation threads at once. The conversation can converge, diverge and re-converge whenever it needs to. A more rich conversation can happen where once it was limited physically.

Learning - Often times when joining in a microblog chat (or any meeting for that matter), people think or believe that they may already know a good deal about a subject or topic. But through the virtual convening of eclectic individuals, perspectives and backgrounds in open conversation a greater truth, knowledge or experience has the potential to reveal itself to all.

The feeling that I have described above is the not like any other feeling I have experienced in life. To be completely honest it can indeed be quite compelling, borderline intoxicating. It is this overwhelming sense of so many “things” mashed together that it becomes a nearly nonsensical and indescribable emotional mashup. But the first time you feel it, you just know somewhere deep inside and something changes in you forever. It is a sense of awe and amazement, the one you first experienced as a kid discovering the world.

Your “reality” is not the same as it was before feeling that (social media working). You don’t look at things or think about things the same way that you did before. The mind begins to race with the possibility of change on a much grander scale then imagined in previous moments. The ideas come in waves like tsunamis, time becomes some elusive thing that you need more of to make so much more happen. Something is working and happening on a higher level that was not really possible before these social web technologies emerged and took flight on the Internet a half a decade ago.

Why I Participate In #4Change Microblog Chats

Everyone has their own reason for joining different events, conversations and happenings both virtual and real. The reason I participate in the #4Change Twitter Chats (microblog chats) is because of two things which I know to be at the heart of social media and social change:

  1. The Feeling (As described above)
  2. My Peers (#4Change team/fellow tweeps)

Disclosure – This article has been cross posted to 4Change Blog and postdated to the day it was drafted

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Last updated on Friday, 19th February 2010
Tags: , , , ,   |  Posted under Community, Event, Microblog  |  Comments  Comments Off