Zero Strategist

Zero Strategist

Stay Connected

Categories

Archives

Posts Tagged ‘Social Media’

« Older Entries

Association 2.0 – Social Media For Associations

Written by Todd Pitt on Tuesday, May 25th 2010 - 05:41 PM

Recently Zero Strategist has been asked by several different industry leaders and CEOs about the future of Social Media and Associations. This is a concise mile high view of the the direction that things are headed, with some free web strategy targeted at Association managers and leaders. Of course this is just the tip of the iceburg, we hope it shines some light on the shifts happening in the industry.

Association 2.0 Social Media For Associations Presentation - Free Download

Association 2.0 – Social Media For Associations PowerPoint Presentation

Presentation Objectives

  1. High level overview of social media definitions, principles, concepts, components
  2. Communicate risks of associations doing and NOT doing social media
  3. Provide ways for leaders to think about the shift from Association 1.0 into Association 2.0
  4. Share ideas for leaders and managers on how to focus association strategy in order to facilitate effective shifts toward association 2.0
Bookmark and Share
Last updated on Thursday, 3rd June 2010

#4Change May Twitter Chat Topic: Enterprise 2.0

Written by Todd Pitt on Monday, May 10th 2010 - 11:34 PM

Bringing web 2.0 / social media technologies into the businesses and organizations can be a massively disruptive change. Engaging in Enterprise 2.0 can change workflows, communications, software development cycles, knowledge management, governance models, organizational hierarchy, management styles, culture/sub-culture, worker mentalities, intelligence/research, processes, security protocols, human resources, policies/guidelines, recruiting/retention, pr/marketing and many more aspects of the enterprise. But implementing social business software is only one piece of doing Enterprise 2.0, fundamentally transforming the organization socially and getting end users to adopt the new tools to achieve enterprise wide adoption is where the change challenge happens. Don’t let the marketing hype fool you, the heart of E2.0 is hard radical organizational change.

May #4Change Topic = Enterprise 2.0

The #4Change Topic for May 2010 is Enterprise 2.0! The Twitter chat will occur on Thursday, May 13th 2010 at 5PM EST / 2PM PST US. The #4Change Crew would like to welcome a new #4changer we are glad to have on board Megan Murray /@MeganMurray who is going to be co-hosting this twitter chat with Todd / @ZeroStrategist this month. Meg has been leading E2.0 change and doing community management on E2.0 campaigns for years and brings a wealth of hands on change knowledge to the conversation. As always, in keeping with the tradition of these chats we want to keep things open, organic, and dynamic.

E2.0 Definition:

Enterprise Social Media (Enterprise 2.0)  the use of web 2.0 technologies (Enterprise Rich Internet Applications – ERIA / Software as a Service – SaaS) in the context of the enterprise, for business or commercial purposes.

Source: http://en.wikipedia.org/wiki/Enterprise_2.0

#4Change May Twitter Chat Questions:

  1. What does changing the enterprise really mean?
  2. Can we break out of the E2.0 echo chamber to make real and lasting change? What are the best roads to influence?
  3. How can I reach the tipping point and get social investment from the enterprise?
  4. What are the real pitfalls in E2.0?
  5. Where should and shouldn’t we let go of “control” (control/security/IC control)?
  6. How can I introduce the idea of real cultural change without insulting or alienating the current culture?
  7. What metrics are important to E2.0 success?
  8. How can we address the security question?

New to #4Change? Learn More:

To learn more about #4Change monthly twitter chat go to the #4Change Blog, read about #4Change and search twitter for #4Change. To participate just join in twitter conversation from anywhere in the world.

Disclosure – This post is cross-posted on Zero Strategist and #4Change Blog

Bookmark and Share
Last updated on Tuesday, 11th May 2010

Social Media Change Management Trends And Tips Paper

Written by Todd Pitt on Thursday, April 22nd 2010 - 07:20 AM

Today Zero Strategist is releasing the Social Media Change Management Trends and Tips Paper that we wrote specifically for the Prosci 2010 2nd annual Best Practices in Change Management Global Conference which will happen next week in Las Vegas. The conference is being co-hosted by the Association of Change Management Professionals (ACMP) which was formed after last years conference. This year the AMCP is going to be announcing new certification standards, looking forward to hearing more specifics about these standards as there has already been some debate about it.  The theme of the change management conference for this year is “Trends, Tools & Methodologies.” We felt that the content we had matched the theme of the conference and paralleled the continued growth of social media/enterprise 2.0 change campaigns. We will be attending the conference and are looking forward to it.

About The Paper On Social Media For Change Managers

This social media paper is intended as a high level, hands on, practical change management mini-guide for those change managers and community managers who are engaged in social media as a catalyst for organizational change. There are no swooshy graphs, amazingly colorful rainbow pie charts, intellectualized lofty theories or hand picked data meant to wow you. It is an unedited, no punches pulled, front line look at what you need to know if you are fighting for change on the front lines of social media and enterprise 2.0 change management. In essence, it is the practical mini-guide that someone should be handed before entering their first enterprise 2.0 social media campaign. I hope this adds value to the change management, web 2.0, enterprise 2.0, nonprofit 2.0, government 2.0, association 2.0 and Portland tech communities. Feel free to share it with whoever you think it can help, it is free. Good luck change managers and agents of change, get it done.

Paper Objective

The objective of this paper is to share trends in social media and provide practical tips to other change managers currently engaged in enterprise 2.0 or social media change campaigns.

Paper Excerpts

From Economic Effects on E2.0 Campaigns:

“The funds for social media change management teams can be scarce and viewed by leaders as an optional afterthought, becoming low priority relative to the physical IT infrastructure and social software design. It is no surprise that Enterprise 2.0 adoption rates remain low and failure rates are high.”

From Trade Offs and Balancing Acts:

“Once you come into the organization and bring this type of sweeping social change with you, you will become a symbol of that change. You will become very popular amongst certain teams or individuals and very unpopular amongst others.”

From Be the Culture and Navigate the Lexicon:

“If you want to effectively lead social media changes in a business, you are going to have to do it by leading from the front, socially. You have to know yourself, the history and the culture of organization. This means not just knowing the culture, but actually being part of it.”

From Things Get Out of Control, Keep Your Cool:

“Enterprise 2.0 social media change campaigns change direction on a dime and can get out of control very quickly. All it takes is one poorly written blog, one controversial wiki entry, one haphazardly filled out social networking profile, one indecent social bookmark, one video link and you can have an instant firestorm.”

An Extended Version Will Be Released Post Conference

An extended version of this change management paper with more in depth tips will be released the week after the conference and will be available for download from Zero Strategist.

Download the FREE Change Management Paper –

Check back soon for the extended version of the paper.

Bookmark and Share
Last updated on Thursday, 22nd April 2010
« Older Entries
Home