Great news! Zero Strategist has ranked number one for Holistic Social Media on Google organic search out of 1.6 million hits! Also, ZS is on the first pages of organic search for the same keyword both Bing and Yahoo.

We have been working hard recently building, expanding our capabilities, optimizing and bring beautiful web presences into existence over the past two months. Clearly things are beginning to pay off.

A Holistic Approach to SEO and Search Optimization

Part of our initial Zero Strategy has been targeted search engine optimization (SEO), we are not going to chase an endless list of keywords, we are going to invest time in the most important ones. Our goal from day zero is to never have to do any form of paid advertising (Pay Per Click etc). We have had a clear vision for how we want to spread awareness about who we are as Zero Strategists and for what we do, which is bring a holistic approach to our services, social media, web presence design, search optimization, change management and process engineering. Our strategy is driven to dominate organic search through the implementation of a long term phased elaborate holistic strategy, you will find no short run tactics here. No link stuffing. No attempts to game the search engine systems. No “white hat” SEO techniques. We don’t use any SEO service or B2B service. This is just ZS rocking search, by being us and doing what we do best. What you will find at the heart of our search strategy is a site that accurately represents our work, who we are, our vision and articulates exactly what it is that we are creating. It also may not come as a surprise that the majority of our clients end up on top of search when we implement our holistic search optimization approach.

Six Secrets To Our Successful Holistic SEO Strategy

Clients ask us how we do our search optimization because they want to do it right the first time. Here are a few of Zero secrets to help with your SEO campaign -

1. We do not publish on a fixed interval. We publish only when we have relevant content, ZS news, are participating in the conversation or creating open source resources for the community.
2. No fluff, no gimmicks, no misnaming, no unwanted marketing ploys, no BS.
3. Focus on truth and facts, then analysis and insight.
4. Intuitively named, navigable, distributed, integrated and deep web presence structure.
5. We favor a holistic search optimization approach combining a variety of different technical methods and not a fixed method or tactic.
6. Compelling, authoritative content and links…ALWAYS!

We hope that sharing a slice of our SEO strategy will help your search campaign head in the right direction, which is the front page of Google.