We know from hands on experience inside of organizations that the paradigm shifts social media has brought to the world encompass much more then just external “marketing / pr” and yet over the past five years the majority of organizations views if social media / web 2.0 / enterprise 2.0 has lead them to seek short term tactical gains. Organizations are trying to squeeze the most out of their shrinking budgets in the middle of the second great depression, desperately hoping that it will save them as earnings fall…the whole time missing the big picture.  We have seen this approach fail over and over again, wasting precious organizational resources and at the same time not achieving the desired business objectives. This new breed of social tools can be applied to solve many different problems across an organization. This is why Zero Strategist has developed a holistic approach to social media strategy.

Holistic Social Media / Web 2.0 Strategy

Let’s explore the language so that we can understand the meanings -

Definitions of Strategy:

“An elaborate and systematic plan of action”

Definition of Holistic:

“Emphasizing the organic or functional relation between parts and the whole”

Our Holistic Social Media Approach

At Zero Strategist we create elaborate systematic long term social media strategies (plans of action) that emphasize the organic functional relations between the parts and the whole of the organization (both internally / externally).

We understand the potential use of these tools can represent significant tangible / intangible improvements and efficiencies for your organization. Don’t drink social media marketing snake oil! Take a proactive holistic approach, learn the components, get social media tools and get strategic with your initiative today…contact Zero Strategist.