Zero Strategist participated in the PDX Net2 Camp on Friday, leading an open session on Nonprofit/Social Media Change Management. The event was a good time with convergent conversation and we were glad there was lively and open participation in all of the sessions. We especially enjoyed the community management and data visualization sessions in particular. There was a lot of knowledgeable people and shared ideas around different topics.

We wanted to give a big thank you to Donna Arriaga for spearheading the organization of this awesome event. Also, thanks to Amy Sample Ward and Ash Shepard for helping to moderate/facilitate the Net2 Camp. It was great to meet an eclectic set of Portlanders and NPtech folks making a difference in the community.
PDX Net2 Camp Links
- PDX Net2 Camp Description
- PDX Net2 Camp Wiki – Participants | G-Wave | Twit-List | F-Charts
- flickr search for PDXNet2Camp | Zero Strategist’s Event Photos
- Tag Search for pdxnet2camp: Delicious | Twitter
- Remember to Submit Feedback on the PDX Net2 Camp
Change Management Links
- Wikipedia CM Article (Rough Def.)
- Kotter Change Management Model
- Prosci ADKAR Change Management Model
- Free Social Media Change Management White Paper
PDX Net2 Camp Participants and Collaborators
Open Session Notes From Nonprofit Social Media Change Management
Change Management is changing, moving toward new models focused on more engagement less top down management.
Brief Background On Change Management
- Managing the “people” side of organizational change
- Is “Change Mangagement” changing and moving towards “Change Engagement”?
- Kotter Change Management Model
- Prosci ADKAR CM Model
- Many more models exist and more dynamic models are being created
Why are you here?
- Stepping on “traditional” media people
- How to bring everyone along – divergent ideas, directions
- Tools for engage and not overwhelm
- How to work with resisters
- Make people comfortable
What causes change?
- Social Media
- Infrastructure
- Strategic Plan
- Economy
- Communication
- New education brings about new vision
How do you engage people in change process?
Thanks for good notes @T_love_pdx
This article has been postdated to original draft date.




[...] This post was mentioned on Twitter by Anna Richter. Anna Richter said: RT @zerostrategist: Followup post on #PDXNet2Camp with photos, #changemanagement notes and resources http://bit.ly/pdxN2C #event #pdx [...]
Todd, thanks for the great PDXNet2Camp post! I also want to thank you for leading the open session on Nonprofit/Social Media Change Management. I think a lot of us left this session with a new, energized perspective on change management thanks to a couple simple but powerful words – Change Engagement.
The more traditional change “management” term carries with it all the heavy connotations of top-down processes associated with typical hierarchy. But throw the word “Engagement” into the mix and all of a sudden we've got a bold new language for change that more closely reflects the ultimate goal… to foster and cultivate an “engaged” community through empowerment, open communication, and a process that involves both top-down and emergent (i.e. bottom-up) contributions.
Donna thanks for the comment! So happy to contribute to Portland's communities in whatever way we can, just glad that some passionate people made the opportunity and created the space for it to happen.
Of course words are power and code is poetry!
We are in complete agreement about the language around “change management” needing to change as well as having ideas about how models and approaches can be adapted to the changes brought about by the rise of the social web. Looking forward to more unconference and barcamp style collaborations in the near future. Let us know if we can do anything to contribute!