One of the core pieces of Zero Strategist’s holistic approach to social media is education and training. We know that it is not an effective long term social media strategy to just have someone else pretend to be you on the internet by “managing” your social media and web presence.  From our experience working on multiple social media and enterprise 2.0 campaigns we discovered first hand that executives, managers, leaders, technologists and end users must learn social media if they wish to engage effectively in an increasingly social webscape. You and your people must actually learn how to participate and engage in social media for it to work. Developing sensible guidelines and educating your employees about how to use new media is critical to limiting the significant risks which social media can present to your organization if mismanaged. Get the knowledge you need to start your social media strategy today, check out our services and contact us.