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Association 2.0 – Social Media For Associations

Written by Todd Pitt on Tuesday, May 25th 2010 - 05:41 PM

Recently Zero Strategist has been asked by several different industry leaders and CEOs about the future of Social Media and Associations. This is a concise mile high view of the the direction that things are headed, with some free web strategy targeted at Association managers and leaders. Of course this is just the tip of the iceburg, we hope it shines some light on the shifts happening in the industry.

Association 2.0 Social Media For Associations Presentation - Free Download

Association 2.0 – Social Media For Associations PowerPoint Presentation

Presentation Objectives

  1. High level overview of social media definitions, principles, concepts, components
  2. Communicate risks of associations doing and NOT doing social media
  3. Provide ways for leaders to think about the shift from Association 1.0 into Association 2.0
  4. Share ideas for leaders and managers on how to focus association strategy in order to facilitate effective shifts toward association 2.0
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Last updated on Thursday, 3rd June 2010

Twitter Attacked Again – Zero Followers

Written by Todd Pitt on Monday, May 10th 2010 - 11:50 AM

Today the uber popular social media microblog site Twitter is under attack…again. This time a hacker has found a chink in twitter’s security and exploited it to allow a user to control who follows them. This is a major security failure and we are not quite sure how all of this will turn out yet.

Twitter Get’s Attacked and Hacked Back To Zero

Twitter Attack Back To Zero 04

Here you can see that the ZS following/followers is showing a count of zero and zero, yet our hundreds of followers tweets are still showing up in our tweetstream. Surely we are there will be millions of tweeple today asking the same ridiculous question:

“Where did all of our twitter followers go?” – The Entire Twitternet

Slice of Conversation From The Twitter Zero Attack

Some comments on Mashable just after the news of the twitter attack broke.

Rumors of Turkish hackers

Frustration

Insight

Questions That Need To Be Asked, Post Zero Attack

  1. If ALL of your Twitter followers, your entire twitter social graph disappeared overnight via a attack or and ill TOS/policy change how damaging would it be to your reputation, career, company or organization?
  2. If ALL of the time you have invested into twitter networking, communicating, communities, list building, research was lost due to an hacker attack what would you do? What is your backup strategy?
  3. Do you have at least one redundant connection with each twitter follower on another social network or platform (Facebook, Google Friend Connect, Email/Contacts etc) as a proxy social graph/social backup? What is your redundancy/cross-networking process like?
  4. Do you trust that Twitter is a reliable platform and that it will be there for you when you need to use it? How reliable is Twitter really?
  5. How many times has Twitter personally or professionally failed you? Given the width or the social sea out there what are your viable alternatives?

Five Microblog Strategy Tips From Zero Strategist

  1. Develop a microblog/social media backup plan so WHEN Twitter goes down or gets attacked AGAIN you are not dead in the water waiting for one service to come back up.
  2. ALWAYS backup your tweets periodically if they are important, several solutions exist for this
  3. Diversify your risk exposure to any one social media platform and never invest all of your social capital in any one platform, distribute them across your social media presence. Yes, think of it as a microblog stock market portfolio.
  4. Develop a holistic social media strategy from ZERO (from the very beginning) that way when things go wrong with one part or piece of your strategy, just shift your time, effort and social capital to another venue.
  5. Do NOT evangelize any one social platform. Social networks and microblogs they come and they go. Remember the social history lessons of fails, bad strategy and slow fades of Bebo, Friendster, MySpace, iYomu, The Hub.

Hashtags Related To The Latest Twitter Hack Attack

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Last updated on Monday, 10th May 2010

Social Media Change Management Trends And Tips Paper

Written by Todd Pitt on Thursday, April 22nd 2010 - 07:20 AM

Today Zero Strategist is releasing the Social Media Change Management Trends and Tips Paper that we wrote specifically for the Prosci 2010 2nd annual Best Practices in Change Management Global Conference which will happen next week in Las Vegas. The conference is being co-hosted by the Association of Change Management Professionals (ACMP) which was formed after last years conference. This year the AMCP is going to be announcing new certification standards, looking forward to hearing more specifics about these standards as there has already been some debate about it.  The theme of the change management conference for this year is “Trends, Tools & Methodologies.” We felt that the content we had matched the theme of the conference and paralleled the continued growth of social media/enterprise 2.0 change campaigns. We will be attending the conference and are looking forward to it.

About The Paper On Social Media For Change Managers

This social media paper is intended as a high level, hands on, practical change management mini-guide for those change managers and community managers who are engaged in social media as a catalyst for organizational change. There are no swooshy graphs, amazingly colorful rainbow pie charts, intellectualized lofty theories or hand picked data meant to wow you. It is an unedited, no punches pulled, front line look at what you need to know if you are fighting for change on the front lines of social media and enterprise 2.0 change management. In essence, it is the practical mini-guide that someone should be handed before entering their first enterprise 2.0 social media campaign. I hope this adds value to the change management, web 2.0, enterprise 2.0, nonprofit 2.0, government 2.0, association 2.0 and Portland tech communities. Feel free to share it with whoever you think it can help, it is free. Good luck change managers and agents of change, get it done.

Paper Objective

The objective of this paper is to share trends in social media and provide practical tips to other change managers currently engaged in enterprise 2.0 or social media change campaigns.

Paper Excerpts

From Economic Effects on E2.0 Campaigns:

“The funds for social media change management teams can be scarce and viewed by leaders as an optional afterthought, becoming low priority relative to the physical IT infrastructure and social software design. It is no surprise that Enterprise 2.0 adoption rates remain low and failure rates are high.”

From Trade Offs and Balancing Acts:

“Once you come into the organization and bring this type of sweeping social change with you, you will become a symbol of that change. You will become very popular amongst certain teams or individuals and very unpopular amongst others.”

From Be the Culture and Navigate the Lexicon:

“If you want to effectively lead social media changes in a business, you are going to have to do it by leading from the front, socially. You have to know yourself, the history and the culture of organization. This means not just knowing the culture, but actually being part of it.”

From Things Get Out of Control, Keep Your Cool:

“Enterprise 2.0 social media change campaigns change direction on a dime and can get out of control very quickly. All it takes is one poorly written blog, one controversial wiki entry, one haphazardly filled out social networking profile, one indecent social bookmark, one video link and you can have an instant firestorm.”

An Extended Version Will Be Released Post Conference

An extended version of this change management paper with more in depth tips will be released the week after the conference and will be available for download from Zero Strategist.

Download the FREE Change Management Paper –

Check back soon for the extended version of the paper.

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Last updated on Thursday, 22nd April 2010
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